A karon farko cikin shekaru da dama, taswirar fasahar zamani a kasuwar hannayen jari ta dauki wani sabon salo: Alphabet ya wuce Apple a darajar kasuwa kuma ta sanya kanta a matsayin kamfani na biyu mafi daraja a duniya da aka siyar da shi a bainar jama'a, na biyu bayan Nvidia. Sauyin ba wai kawai lamari ne na lambobi ba, amma wata alama ce bayyananniya ta inda kasuwa ke mai da hankali: akan ilimin artificial kuma wanene ya fi dacewa ya yi amfani da shi.
Kamfanin Google ya daɗe yana bin bayan Apple, inda yake maye gurbin manyan kamfanoni a cikin jerin manyan kamfanonin hannun jari, amma bai sami nasarar wuce shi ba tun shekarar 2019. Yanzu, tare da karuwar hannun jarinta sosai a lokacin shekarar 2025 Kuma da har yanzu da ƙarfin farawa zuwa 2026, daidaiton ya koma Mountain View, yayin da a Cupertino shakku ke ci gaba da kasancewa game da saurin da burin da ta sanya wa AI.
Gasa ta tarihi da ba a taɓa gani ba tun shekarar 2019
Sabon nasarar ya faru ne a wani zaman da aka yi musamman a fannin fasaha, lokacin da An rufe kasuwar Alphabet da kusan dala tiriliyan 3,88-3,89, É—an sama da kusan Kamfanin Apple biliyan 3,84-3,85Bambancin ba shi da yawa, amma ya isa ya sanya kamfanin Google a matsayin kamfani na biyu mafi daraja a Amurka, wanda ya maye gurbin Apple zuwa matsayi na uku.
A wasu zaman ciniki na baya-bayan nan, bayanai na cikin rana da kamfanoni suka tattara kamar Bayanan Kasuwar Dow Jones da MarketWatch Suna nuna yadda ikon mallakar kasuwar Alphabet ya kai ko'ina 3,864 tiriliyan daloli, sama da kusa 3,861 biliyan daga Apple. Bayan alkaluman, ci gaban yana da muhimmanci saboda Wannan shine karo na farko tun daga ranar 29 ga Janairu, 2019 A bayyane yake cewa Alphabet ta fi kamfanin Cupertino daraja a kasuwa.
An canza mai gadi bayan an kammala aikin Hannun jarin Alphabet sun tashi da fiye da kashi 2-2,5%. a wasu muhimman tarurruka, yayin da hannun jarin Apple ya fuskanci raguwar kwanaki da dama a jere. A cikin kwanaki shida kacal, kamfanin Cupertino ya sha kashi kusan dala 5% na babban jarinsa, wanda ke fassara zuwa kusan An lalata taswirar dala biliyan 200.000.
A halin yanzu, Alphabet ta ci gaba da kafa mafi girman matsayi a tarihi: farashin hannun jari ya kai kusan ko'ina. $322-$330 a kowace rabon, yana ƙara jimlar darajar kasuwar hannayen jari zuwa kusan 3,9 tiriliyan daloliDa waɗannan alkaluma, mataki ɗaya ya rage kafin a zama kamfani na biyu a duniya da ya wuce shingen 4 tiriliyan daloli dangane da jarin kasuwa, kulob ne inda, a halin yanzu, Nvidia ce kawai ke zaune.
Daga mahangar Turai, wannan motsi ba a lura da shi ba: Haruffa da Apple suna cikin abin da ake kira Magnificent Bakwai, ƙungiyar manyan kamfanonin fasaha tare da masu zuba jari a Tsohuwar Nahiyar ta hanyar asusun kuɗi, ETFs da tsare-tsaren fansho waɗanda ke da matuƙar sha'awar hannun jarin Amurka.
Fasahar wucin gadi a matsayin babban abin da ke haifar da farfaÉ—owar Alphabet
Abin da ya fi bayyana wannan sauyi a cikin matsayi shine Amincewar kasuwa ga taswirar Alphabet ta AIA shekarar 2025, kamfanin ya hanzarta shirye-shiryensa a wannan fanni, inda ya haɗa shirye-shiryen ƙaddamar da kayayyaki, haɓaka fasaha da kuma haɗa samfuransa cikin samfuran amfani da yawa kamar bincike, Gmail ko girgije.
Ɗaya daga cikin manyan abubuwan da ke haifar da ci gaban ƙwayoyin halitta shine juyin halitta GeminiTsarin Google na AISabbin sigar, kamar su Gemini 3 ko Gemini 3.0 A cewar majiyoyi daban-daban, sun sami ra'ayoyi masu kyau daga masu sharhi da masu haɓaka, wanda hakan ya taimaka wajen wargaza su. fargabar cewa masu fafatawa kamar ChatGPT za su iya mamaye injin binciken Google da sauran shawarwari don samfuran samarwa.
Inganta fahimtar kasuwa ya nuna kai tsaye a cikin farashin hannun jari: An rufe Alphabet a shekarar 2025 da karuwar kasuwar hannayen jari da kusan kashi 65-66%.Wannan ya nuna mafi kyawun aikinta a cikin sama da shekaru goma kuma mafi fice a tsakanin manyan kamfanonin fasaha na Amurka. Bugu da ƙari, a farkon 2026, hannun jarin ya ci gaba da hauhawa, tare da ƙarin ƙaruwa na kusan [kashi da ya ɓace]. 3,7% bisa ga bayanan da aka tattara a ƙarshen kasuwar Turai.
Masu sharhi sun nuna cewa Kamfanin ba wai kawai yana magana game da AI ba, har ma yana amfani da shi sosai kuma yana samun kuɗi a ciki.Sashen girgije da kasuwancin talla suna haɗa ƙarfin fasahar kere-kere da na hasashen abubuwa, wanda, a ka'ida, ke ƙarfafa amincin abokan cinikin kasuwanci da kuma buɗe sabbin hanyoyin samun kuɗi.
A wannan mahallin, Hannun jarin Alphabet sun zama mafi kyawun masu aiki a cikin Magnificent Bakwai.Wasu kwararru da aka ambato a cikin jaridun kuɗi na Amurka sun yi iƙirarin cewa Google na iya sanya kansa ya zama babban dandamalin fasahar kere-kere ta wucin gadiWannan fassarar ta bayyana yawancin sha'awar masu zuba jari da aka lura da su daga Turai.
Kwamfutocin mallaka, ƙididdigar girgije da DeepMind: alƙawarin samar da ababen more rayuwa
Wani muhimmin abu a cikin wannan labarin shine ababen more rayuwa. Alphabet ya ninka dabarunsa don cimma burinsa na samar da ababen more rayuwa. kada a dogara kawai da masu samar da kayayyaki na waje kamar Nvidia a fannin kayan aikin AI. Kamfanin ya ci gaba da haɓaka fasaharsa na'urorin sarrafa tensor (TPUs)kwakwalwan kwamfuta da aka tsara musamman don hanzarta horo da aiwatar da samfuran ci gaba.
A cikin 'yan watannin nan, an fi mai da hankali kan yarjejeniyoyi da ke ƙarfafa wannan rawar. Alphabet ta sanar da cewa zai samar da na'urori masu sarrafawa na TPU miliyan ɗaya na musamman Dan Adam, ɗaya daga cikin kamfanonin fara amfani da fasahar AI da aka fi sa ido a kansu a kasuwa. A lokaci guda, Meta Platforms yana kimanta amfani da waɗannan kwakwalwan kwamfuta a cikin cibiyoyin bayanai nata, wanda zai ƙara faɗaɗa tasirin Google a cikin tsarin kwamfuta na AI.
Masu sharhi daga kamfanoni kamar DA Davidson sun kiyasta cewa Rarrabuwar TPU da DeepMindIdan aka raba su a matsayin 'yan kasuwa masu zaman kansu, za su iya cimma daidaiton kimantawa kusa da dala tiriliyanWannan adadi ya nuna yadda kasuwa ke ganin damar da za ta samu a hadewar takamaiman kayan aiki, samfuran zamani, da kuma manyan ƙarfin kwamfuta.
Wannan hanyar ta yi daidai da fassarar kamfanonin ba da shawara kamar Bloomberg Intelligence, waɗanda suka yi imanin cewa Haruffa tana da matsayi mai kyau a tsakanin waɗanda ake kira masu yawan ƙima Godiya ga iyawarsa ta saka hannun jari mai yawa, ko ma fiye da haka, masu fafatawa kamar Microsoft, Amazon, Meta, Apple, ko Oracle wajen gina cibiyoyin bayanai da hanyoyin sadarwa don AI. Sun yi gargaɗin cewa, abin da ba shi da kyau shi ne cewa Takardar lissafin ƙungiyar na iya rasa wani ƙarfi. zuwa ƙarshen shekara mai zuwa saboda ƙaruwar siyan hannun jari, rabon riba, manyan jarin da suka shafi AI, da kuma mu'amalar kamfanoni.
Ga masu zuba jari na Turai, wannan ƙarfin ababen more rayuwa yana haifar da ƙaruwar kasancewar Alphabet a cikin fayil ɗin da ke neman fallasa ga tattalin arzikin AI, duka ta hanyar fihirisa na duniya da kuma kuɗaɗen da aka mayar da hankali kan fasahar robotics, sarrafa kansa ko fasahar zamani ta zamani.
Waymo da sauran kasuwanci: bayan injin bincike da talla
Nasarar Alphabet ba ta takaita ga injin bincikenta ko ayyukan girgije ba. Kamfanin yana kuma ci gaba da bin diddigin wasu ayyukan da za su iya ƙara darajarta a nan gaba da kuma rarraba hanyoyin samun kuɗin shiga. Babban misali shine Waymo, reshen motocinsa mai zaman kansa, wanda ya zama ɗaya daga cikin manyan sunaye a kasuwar Amurka robotaxis.
A cewar rahotanni daban-daban, Rahotanni sun ce Waymo yana neman tara sama da dala biliyan 15.000 a wani sabon zagayen tallafi, tare da yuwuwar kimantawa har zuwa 110.000 miliyan daloliDuk da cewa har yanzu kasuwanci ne mai tasowa wanda ke da ƙalubalen dokoki masu yawa, masu zuba jari suna ganinsa a matsayin ƙarin dabarun dogon lokaci a cikin kamfanin Alphabet.
A halin yanzu, alkaluman kuɗi na gargajiya suma suna goyon bayan hakan. na uku A cikin shekarar kuɗi da aka ruwaito a baya, babbar kamfanin Google ta sami riba mai yawa ribar dala miliyan 34.979, wanda ke wakiltar karuwa a 33% na shekara-shekaraKudaden shiga sun kusa 102.346 miliyoyin, tare da ƙaruwar 16% idan aka kwatanta da makamancin lokacin bara.
Wannan rikici tsakanin kamfanoni da aka kafa da kuma fare na gaba yana ɗaya daga cikin abubuwan da manajojin Turai suka fi daraja yayin yanke shawara. yanke shawara kan yadda za ta yi amfani da Alphabet a cikin asusun duniyaHaɗin tallan dijital, lissafin girgije, kwakwalwan kwamfuta na mallakar kamfanoni, AI na gabaɗaya, da ayyuka kamar Waymo suna ƙirƙirar bayanin rukuni na fasaha daban-daban wanda ya dace da dabarun dogon lokaci.
Idan aka kwatanta da kamfanonin da suka fi dogaro da samfur ko sashe É—aya, kamfanin iyaye na Google ya bayyana a cikin bincike da yawa a matsayin É—aya daga cikin manyan masu cin nasara a cikin tattalin arzikin basirar wucin gadi, duka a Amurka da kuma a wasu kasuwannin da suka ci gaba, ciki har da kasuwar Turai.
Apple: sakamako mai kyau, amma shakku game da basirar wucin gadi
Duk da cewa Alphabet tana samun labarai masu kyau, Kamfanin Apple yana fuskantar lokaci mai sarkakiya dangane da fahimtar kasuwar hannayen jari.Kamfanin yana ci gaba da samar da riba mai yawa kuma yana riƙe da amintaccen tushen masu amfani a cikin yanayin muhallinsa, amma kasuwa ta fara buƙatar ƙarin abubuwa daga gare shi a fannin fasahar kere-kere.
A cikin sa kwata na huɗu na kasafin kuɗi na 2025Apple ya gabatar da ingantattun asusun ajiya: wadatar ribar $ 27.466 miliyan, kasa un 87% fiye fiye da yadda aka zata a cikin wannan lokacin na shekarar da ta gabata, kuma kudaden shiga na miliyan 102.466, tare da ci gaban shekara-shekara kusa da 8%. Duk da haka, Hannun jarinsa ya karu da kusan kashi 9% ne kawai a shekarar baki daya., wani aiki da ya fi ƙasa da kasuwa gaba ɗaya kuma nesa da aikin Alphabet.
Yawancin wannan bambanci yana bayyana ta hanyar jin cewa Apple yana da ya isa makare ga fashewar AI na halittaAn dage babban gyaran Siri da aka daÉ—e ana jira, tare da fasaloli na ci gaba da tattaunawa, kuma yanzu ana sa ran zai... 2026 a matsayin ranar da aka kiyasta don fara aiki mai girma. A halin yanzu, masu fafatawa sun riga sun nuna mataimaka waÉ—anda aka fi gani kuma suna nan a rayuwar yau da kullun ta masu amfani.
Manyan kamfanonin bincike suna da rage tsammaninsa game da ci gaban Appleyana nuni ga wahalar samun sabbin injunan faÉ—aÉ—awa da na ciyar da basirar wucin gadi a cikin kundin kayan aiki wanda, ga masu amfani da yawa, Ana ganinsa a matsayin abu É—aya da ya yi yawa.IPhone É—in yana ci gaba da sayarwa sosai, amma sabbin tsararraki suna gabatar da canje-canje waÉ—anda wasu masu amfani ke ganin ba su isa su tabbatar da yawan maye gurbin ba.
Wannan yanayin ya fi rikitarwa ta hanyar abubuwan waje, kamar Tashin hankalin siyasa tsakanin ƙasa da China da kuma buƙatar haɓaka yawan samar da kayayyaki zuwa ga wasu ƙasashe. Waɗannan matakan sun haɗa da ƙarin kuɗaɗen da za su iya sanya matsin lamba ga riba da kuma ƙara wahalar da aikin shawo kan masu zuba jari cewa Apple har yanzu ita ce mafi jan hankali a fannin.
Daga mahangar kasuwannin Turai, Apple ya kasance babban jari a cikin fihirisa da kuma asusun duniya da yawa, amma Labarin da ya fi rinjaye ba ya sake zama na ci gaba mai tsayawa baAna ƙara kwatanta shi da kamfani mai girma da riba mai yawa, amma wanda ke da Yana fuskantar barazanar faɗuwa a baya a tseren da yanzu ke saita saurin: basirar wucin gadi..
Sabuwar taswirar ikon fasaha: Nvidia a kan gaba, Alphabet a madadin
Gasar tsakanin Alphabet da Apple ta zo ta biyu ta faru ne a wani yanayi inda Nvidia ta kasance kamfanin da ya fi kowanne daraja a duniya cikin kwanciyar hankaliKamfanin kera guntu na AI yana da ikon mallakar kasuwa kusa da Dala tiriliyan 4,5-4,6, wanda ya sanya shi kusan ɗaya 18% sama da ƙimar Haruffa.
A cikin ƙungiyar manyan kamfanonin fasaha na Amurka, abin da ake kira Bakwai Mai Girma, hotunan da ake dauka a yanzu sun fita Nvidia ce ta farko, sai Alphabet da Apple suka biyo bayaSauran baya sune Microsoft, wacce ke da sama da dala tiriliyan 3,5, ta samu, Amazon yana da darajar dala biliyan 2,6, Maƙasudin da ya kai kimanin biliyan 1,6 y Tesla ta kai kusan tiriliyan 1,4Wannan na ƙarshe shine kaɗai a cikin ƙungiyar da, a cewar wasu masu sharhi, ba zai gabatar da wata babbar dama ta haɓaka ba a cikin ɗan gajeren lokaci.
A cikin takamaiman lamarin AlphabetYarjejeniyar da dandamali kamar Bloomberg suka tattara ta nuna cewa Kimanin kashi 88,6% na kwararru sun ba da shawarar siyan darajar, kuma suna ba shi ƙarin damar fa'ida kusa da 3,7%A nata ɓangaren, Apple tana da mabiya masu ƙarfi: kusan ɗaya Kashi 64,5% na masu sharhi sun ba da shawarar siyan sa kuma suna ba shi damar samun riba ta ka'ida ta kewaye 13,2%, duk da raguwar da aka samu kwanan nan a kasuwar hannayen jari.
Ga masu zuba jari na Turai, wannan tsari yana nufin cewa duk wani asusu ko ma'auni da aka fallasa ga fasahar Amurka sosai Gasar da ke tsakanin Alphabet da Apple ta shafe shi kai tsaye, da kuma yadda Nvidia ta mamaye harkar fasahar zamani. AI na kara zama, a zahiri, ma'aunin da ke sake tsara manyan mukamai a cikin manyan fayiloli na duniya, wanda ya maye gurbin wasu abubuwan da suka É—auki shekaru suna É—aukar nauyi, kamar kayan aiki na gaske ko ayyukan gargajiya.
Wannan sauyi ba yana nufin cewa kayayyakin jiki sun rasa muhimmanci ba, amma yana nufin hakan Kamfanonin hannayen jari na Wall Street da na Turai yanzu suna mai da hankali sosai kan wanda ke jagorantar sabbin manhajoji masu wayo da kwakwalwan kwamfuta na musamman.A wannan fanni, Nvidia ta ci gaba da kasancewa babbar kamfanin, amma Alphabet tana ƙara fitowa a matsayin madadin da ya dace, yayin da Apple ke fama da ƙoƙarin tabbatar da cewa za ta iya ci gaba da zamani.
Duk da cewa gibin da ke tsakanin Nvidia da sauran kamfanoni ya kasance mai faɗi, kasuwa tana ganin Alphabet a matsayin ɗaya daga cikin 'yan wasan kaɗan da za su iya ƙalubalantar rabon sa na kek ɗin kayayyakin more rayuwa na AIGodiya ga TPUs ɗinta, dandamalin girgijenta, da faɗaɗa Gemini a cikin yanayin muhallinta, wannan tsammanin yana bayyana ne ga sha'awar kuɗaɗen Turai da ke neman fallasa kai tsaye ga waɗanda suka yi nasara a juyin juya halin fasahar kere-kere.
Duk wannan aikin kasuwar hannayen jari yana nuna kyakkyawan hoto: Alphabet ta yi amfani da fasahar kere-kere ta wucin gadi wajen cin galaba a kan Apple. kuma ta ƙarfafa matsayinta a matsayin kamfanin fasaha na biyu mafi girma ta hanyar amfani da jarin kasuwa, yayin da Nvidia ke riƙe da babban jagoranci. Apple ya kasance babban kamfani mai alkaluman kuɗi masu ƙarfi, amma fahimtar cewa yana baya a AI yana yin tasiri ga farashin hannun jarinsa. A cikin kasuwa inda masu zuba jari, a Amurka da Turai, ke sa ido sosai kan wanda ya mamaye samfura, guntu-guntu, da girgije, labarin da ake bayarwa a yanzu ya fifita kamfanin Google, wanda ya sami nasarar fassara jarin sa a AI zuwa sakamako mai ma'ana a kasuwar hannun jari, aƙalla a yanzu.
